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Outdoor Activities for People with Disabilities
Trčka, Martin ; Neuman, Jan (advisor) ; Hruša, Jan (referee)
Title: Outdoor Activities for People with Disabilities Aims: The aim of the thesis is to prepare an argumentation for creating a professional centre offering outdoor activities to people with disabilities; to explore current situation within the field of outdoor activities; to assess the interest of workers in the field of education of people with disabilities in services provided by outdoor centres for people with disabilities; to assess the interest of people with disabilities in services provided by outdoor centres for people with disabilities. Methods: The principal method of this work is a quantitative research by means of non-standard questionnaire distributed to people with disabilities and to professional workers and organizations engaged in education of people with disabilities. Results: Based on a survey of publicly accessible information there was compiled an up-to-date list of organizations and centres engaged in providing outdoor activities for people with disabilities in the Czech Republic. My personal inquiry also showed a positive approach of people with disabilities and workers with disabled people towards outdoor activities; a scale of most demanded activities was compiled; and the respondents' awareness was found of organizations aimed at outdoor activities for people with...
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The attitude of the Generation Z to the "indoorisation of outdoor sports"
Veselá, Jana ; Voráček, Josef (advisor) ; Opelík, Daniel (referee)
Title: The attitude of the Generation Z to the "indoorization of outdoor sports" Objectives: The main aim of my bachelor thesis is to clarify the attitude of the generation Z to the growing offer of outdoor sports in artificial, safe, and controlled conditions. Clarification of attitudes would lead to a better understanding of the wishes and preferences of the various participants belonging to the generation Z. Methods: The thesis uses the method of quantitative research, namely electronic questioning, which aims to determine the attitudes and motivation of at least 150 respondents, belonging to the Z generation. The set of respondents was thus determined by a partially influenced selection. Results: The result of the thesis can generally be formulated so that generation Z has a positive attitude to the indoorization of outdoor (lifestyle) sports. Generation Z appreciates the characteristics of both the indoor world and the natural environment. However, we can observe the tendency to prioritize indoor centres mainly on the basis of practical reasons, such as time and distance availability, better training efficiency, or the possibility of sports all year round, even in bad weather. The results showed that the respondents representing the generation Z are more active in an indoor environment in...
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Outdoor Training Club's Marketing Communication
Soukeníková, Karla ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Title: Outdoor Training Club's Marketing Communication Goals: The aim of the thesis is to evaluate current club's marketing communication and come up with the suggestions of how to improve marketing communication, which would be benefit for the club and it helps acquire new potential customers. Methods: Electronic and written questionnaire, informal semi-structured interviews, document analysis. Results: Based on research and interview with the owner, I found that the current marketing communications is very weak and in terms of funds, it is necessary to focus primarily on its cheaper forms such as websites and social networks. The result of the work are suggestions for improvement of marketing communications. Keywords: marketing communication, communication mix, marketing, outdoor sports, social networks
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Outdoor Activities for People with Disabilities
Trčka, Martin ; Neuman, Jan (advisor) ; Hruša, Jan (referee)
Title: Outdoor Activities for People with Disabilities Aims: The aim of the thesis is to prepare an argumentation for creating a professional centre offering outdoor activities to people with disabilities; to explore current situation within the field of outdoor activities; to assess the interest of workers in the field of education of people with disabilities in services provided by outdoor centres for people with disabilities; to assess the interest of people with disabilities in services provided by outdoor centres for people with disabilities. Methods: The principal method of this work is a quantitative research by means of non-standard questionnaire distributed to people with disabilities and to professional workers and organizations engaged in education of people with disabilities. Results: Based on a survey of publicly accessible information there was compiled an up-to-date list of organizations and centres engaged in providing outdoor activities for people with disabilities in the Czech Republic. My personal inquiry also showed a positive approach of people with disabilities and workers with disabled people towards outdoor activities; a scale of most demanded activities was compiled; and the respondents' awareness was found of organizations aimed at outdoor activities for people with...
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